Because I couldn’t find a specific product or company I chose the one organization that specifically relates to my topic, I’ve discussed in previous posts, which is Partnership For A Healthier America. On their home page they have the logos of several different social media sites.
Their social media is as following:
- Twitter: https://twitter.com/PHAnews
- Facebook: https://www.facebook.com/PHA
- Google Plus: https://plus.google.com/+PHANews
- Pinterest: https://www.pinterest.com/MyPlateRecipes/
- YouTube: https://www.youtube.com/user/aHealthierAmerica
Overview of who they are, what they do, and who they serve:
PHA is an organization that raises awareness for healthier alternatives for young adults and children, more specifically they want to work against child obesity. PHA is partnered with several other organizations that help aid in creating a healthier America. They serve the nation and work with private sectors.
Overview of current outreach efforts, frequency of posts, use of multimedia in materials:
They are very involved with universities, and schools, and various initiatives. They post very frequently and have a great social media presence. They include videos, photos, and links to different websites where there is more coverage on whatever the post is about.
Evaluation of their effectiveness in digital outreach and whether or not you think they are effective.
I think their posts are very effective, they have strong social media, and credible supporters such as former First Lady Michelle Obama. The website, their mission, and their research seems very reliable and credible.
On their homepage they have a quote that resonates with me, and my blog’s campaign:
“We’re making the HEALTHY CHOICE THE EASY CHOICE.” (https://www.ahealthieramerica.org/)
Here are some images from their Google Plus page that provide updates:
Cristina's College Food 